Use Natural Lighting

Most professional portrait photographers swear by natural lighting, and some refuse to shoot in anything else. If possible, choose a brightly lit location which offers plenty of diffused, natural light.

When shooting outdoors it's important to avoid the direct midday sun as this produces very harsh shadows. Look for some light shade such as an overhanging tree or covered seating area, where the sunlight is softer and more flattering. Alternatively, shoot in the morning or early evening when the sun isn't as strong.

If you're shooting indoors, try to position your subject near a large window so that you can make the most of any available natural light. Depending on your budget and the equipment you have available you can compliment this with some artificial lighting if necessary.