A suitable location is crucial in portrait photography, but always remember that it's not the main subject, so don't let it overpower your scene. From time to time during your shoot, check the photos you've taken - if your eye is drawn more to the scenery than the subject, you're putting too much emphasis on the wrong thing.
A simple and effective technique is to open your lens's aperture up nice and wide. This puts the background out of focus, preventing it from being too distracting, creating a sense of depth in the scene, and drawing the viewer's eye to the main subject.
Choosing an effective portrait location takes time and thought, but it's something that you should always aim to get right. By doing so you'll be able to tell a story with your pictures, and capture the essence of your subject's personality, resulting in much more engaging, personal photos.
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